In 2019, it was also the second larger event of the city of São Paulo in terms of total revenue (after Carnaval) and the first in terms of daily revenue. As of 2019 it has three to five million attendants each year. They had five million attendants in 2017. They have kept the title from 2006 to at least 2016. They broke the Guinness record in 2009 with four million attendees. It is South America's largest Pride parade, and is listed by Guinness World Records as the biggest pride parade in the world starting in 2006 with 2.5 million people. São Paulo LGBTQ Pride Parade ( Portuguese: Parada do Orgulho LGBTQ de São Paulo) is an annual gay pride parade that has taken place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. Sunday after the annual holiday of Corpus Christi
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